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We are Just a Call Away!!

Monday 23 July 2012

A recent survey from the marketing agency Gartner has revealed that the mobile penetration in India as of start of the current year was 51%. The number of mobile users in India increased by around 9% in 2011, hitting 638 million (63.8 crore) at the end of 2011 as per the report.

India is blessed with a strong cultural heritage with varied customs, traditions, languages and many such diverse elements. Although we are still an agrarian nation, we are witnessing a strong wave of development leading to the formation of new Tier 2 and Tier 3 cities. Like any other industry even the financial industry is trying to make its presence felt in these regions and pass on the value proposition to the masses in the hinterlands. One of the biggest impediments in getting the penetration in the past was the lack of connectivity. A recent research by JuxtConsult (Delhi based research firm) revealed that Rural India has overtaken urban India on the base of both 'users' as well as 'active SIMs' at the start of 2011. Connectivity with the hinterlands is much better now than ever before.

The cell phone may or may not be a smart one, but we realize the power of the same to help us instantly connect with our customers. Instant service is now no way constrained by the proximity to branches or physical service delivery network.

As a leading broking firm, we realize the importance of after sale service to ensure our customers continue to enjoy a safe and hassle free trading experience. At Kotaksecurities we have a dedicated contact centre that is fully equipped to meet all servicing needs of our clients. The servicing hours are from 8 am to 8 pm on week days and 8 am to 2:30 pm on Saturdays. Below are the contact numbers:

For Online Customers: 1800 209 9191, 3030 5757(To dial from mobile phoneprefix your city STD code.) and 1800 222 299

For Offline Customers: 1800 209 9292

The mobile telephony culture has made customer engagement instant and online. Also it has saved a lot of time and effort of our customers to reach us and get their queries resolved and service requests fulfilled. We have ensured we cover the unique diversity in our customer demography by having servicing enabled in 10 languages - English, Hindi, Marathi, Gujarati, Tamil, Malayalam, Kannada, Telugu, Punjabi & Bengali.Our online customers also enjoy the benefit of accessing the safe and secure 'Call and Trade' facility that helps in placing live market orders instantly and on the move.

Being a forward looking organization, we keep a close tab on our customer needs and ensure we deliver value through innovative servicing solutions on the move. We are already working on a lot of new initiatives to make the customer experience more seamless and enriching.

Whatever be the servicing needs, remember we are just a call away!!

Happy Trading!!

Vishal Mudaliar - Deputy Vice President, Customer Services, Kotak Securities Ltd.

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