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Investing off the shelf

Tuesday 14 August 2012



Last month I was invited to a family gathering and as usual I was very excited, since such social interactions now come at a premium in this fast paced world. It was celebration time as my cousin had successfully completed her MBA program from a prestigious institute and was about to start her stint in the corporate world.

Post office hours I hit the road to rush back home as I had to reach the venue before the show ends. Traffic snarls, rains for a change, avoiding craters on the way (reminds me of my first handheld racing game) and the usual rituals of driving back home unfolded as always. While I was stuck in one of the signals, I suddenly realized that I need to get her agift. After all it was an achievement. Across the road I could see a 'Crosswords' store and more importantly an empty parking space next to it. Had no hesitation in giving my car a breather and rushing in to the store to check out the latest inventory. While I was flipping through the various sections I saw one of our own offerings 'My Box' neatly stacked as one of the proud exhibits on offer.

Wow... Can investing for a novice be as easy as reading a novel. I knew that this offering was made to realize that getting in to the habit of investing / trading is not as complicated as it seems. This was the best gift that I could have given her. After all it would introduce her to a tool that can actually have a lasting impact on her financial planning needs and that too in simple easy steps. How is that possible?

'My Box' is a ready to trade kit that instantly connects users to the world of stock market investing.It is a first of its kind trade kit in India, which is not only easy to use but also very cost effective. For people who are looking for an ideal broking partner, want to explore Kotak's services or are unsure about opening an account due to the heavy paperwork required, it is an ideal tool. Kotak Securities is the first Indian broker to provide broking accounts on the shelf of retail outlets. The box that contains User ID and password and Security key for Online share Trading. Some of the Key features are:
  • 'Simple', 'DO-IT-YOURSELF'
  • Download tools such as KEAT Pro X that allow you to trade in Equity, Derivatives and Currency Derivatives
  • Instant access to research reports (fundamental and technical) by top experts
  • The Security Key: An innovative security feature that ensures the safety of your trading account
  • You can gift it to your friends/family so they can experience the world of stock markets
Customer can instantly start using Kotak's tools and services
  • Download KEAT ProX
  • Access MST - Mobile Stock Trader
  • Access Fastlane and Xtralite
  • View Research Reports
  • Create one's own watch list
Getting onboard was never so easy and yes my cousin loved it.

It is our endeavor to provide our customers with a safe, secure and delightful experience

Happy Trading!

Vishal Mudaliar - Deputy Vice President - Kotak Securities Ltd.

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