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There are always two sides of a coin. Goals are common but the route to achieve them can vary. The compliance team came to us with a brief saying they wanted to promote the right way of doing things.
Inspiration came to us in the form of mythology and the Indian construct of ethics. Jay and Vijay - both mean victory but both have a different route to achieve it. Vijay wants to win and win at all cost. In Vijay's battle field, there are winners (of course Vijay himself) and then there are losers. And on Jay's battle field, there are no losers, there are only winners. He chooses to play the win-win situation. Hence while they mean the same, we always use the phrase Jai Ho to greet each other in our day to day life. This daily life ethic gave us the inspiration for the memorable Jay Vijay mailers. Of course none of this theory was explained explicitly in the mailers. Those were simple situations where Vijay wanted to win without thinking about the consequences but Jay won by doing the right thing. It was simply and aptly communicated and the employees got the message up front.
Then came another challenge from the same Compliance Team. For those who think that they are a bunch of constricting folks, I urge you to think again. They did show remarkable verve by challenging us to take the concept further.
This time we borrowed from film lore and where else to look than the Badshah of them all - Bollywood. Especially the Munna Bhai Series. Here we have two really sweet characters. They both want the job done. The focus on the goal is single minded and blinkered. They are lovable, caring, soft and in many ways true to themselves. They will achieve their goals but one is used to doing it without a consultation with his conscience and the other, elder, has seen his inner side. He has met the Mahatma and like no other soul, he has been touched by it. So the elder thug always tells the younger one to do the right thing while explaining the consequences. He knows that Circuit is not a bad guy. He just is sometimes tempted to cut corners, but a quick check with Munna will ensure he follows the right path.
Both, Jay Vijay and Munna Circuit, tell us the same thing in different ways. One seeks victory for all and the other urges you to look inside of you. They are two sides of the same coin. We have inside of us all these characters. In every action or interaction, we have a choice. It is up to us to choose a path that aligns our interest with the client ensuring a win-win; and to look inside when no one is looking and find the right answer. There are always two characters shown - also emphasizing the insight that ethics is community construct. We are what we are because we live in a community that ties us in a range of acceptable behavior. So sometimes in doubt - choose to chat with a Jay or a Munna around you. Most likely, if you have chosen your colleague well, you will also - choose the path well.
Labels: management
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